Founder
Elliot Bauche. Founder of ICG Funding.
Career operator in small business capital. Underwrites the way modern businesses actually earn.
Biography
A career spent funding Main Street.
Elliot Bauche is the founder of ICG Funding, a New York-based small business funding firm specialising in revenue-based funding, term loans, lines of credit, equipment financing, and SBA programs for owners with under $5M in annual revenue. He has spent his career working with merchants, contractors, transport operators, healthcare practices, and other Main Street businesses on capital decisions, from same-week working capital to multi-year SBA closes.
He founded ICG Funding to fix a recurring failure mode in small business capital. Operators with strong revenue and weak bureau scores were sent to brokers, stacked, and surprised by terms only after signing. ICG was built to underwrite the cash flow first and disclose the terms before the offer is accepted.
Founded
ICG Funding
Independent small business funding firm
Specialty
Working capital
Revenue-based, term, LOC, equipment, SBA
Authored
18 guides
On qualification, pricing, contracts, compliance
Areas of focus
Where Elliot writes from experience.
Every guide on /resources is written or reviewed against the way these products are actually underwritten and structured, not what shows up in generic SEO content.
- Revenue-based funding underwriting and pricing
- Term loan and line-of-credit structuring for SMBs
- SBA 7(a) and 504 application strategy
- Bank statement analysis and DSCR sizing
- UCC filings, subordination, and stacking risk
- Coordinated disclosure and consumer-style protections in commercial finance
In Elliot's words
The bank says no because the form says no. We read the bank statements, talk to the owner, and underwrite the business that's actually running. That changes the answer.
Editorial role
How Elliot reviews ICG content.
Resources, calculators, and the glossary all pass through the same standard: factually correct, sourced, and consistent with how the product is actually underwritten.
- Reviews every guide on /resources before publication for factual accuracy.
- Verifies regulatory and pricing claims against primary sources (SBA, CFPB, FTC, Federal Reserve).
- Approves the calculator methodologies published at /calculator/*.
- Maintains the glossary so definitions stay consistent with how lenders actually use the terms.
Sourced. Reviewed. Dated.
Every guide carries an explicit last-reviewed date and a primary-source citation list. If a regulator updates the rule, the guide is updated or marked superseded.
Recently published
Guides by Elliot Bauche
MCA vs Term Loan: True Cost on a $50,000 Funding Need
On the same $50K need, an MCA almost always costs more in dollars than a term loan, but the right answer depends on speed, credit, and how fast the capital pays itself back.
2026-04-23 · 9 minRevenue-Based Financing: How It Works, What It Costs, When to Use It
Revenue is the underwriting driver, pricing uses a factor rate, and repayment comes out of daily or weekly ACH or a sales holdback, here is how RBF actually works in practice.
2026-04-23 · 10 minDSCR for Small Business Loans: How It Is Calculated and What Lenders Want
DSCR is operating cash flow divided by total debt service, SBA wants 1.15–1.25, banks want 1.25+, and online lenders are more flexible. Here is how to calculate yours and what lenders actually do with the number.
2026-04-23 · 9 minBusiness Lines of Credit: Types, Pricing, and How to Qualify
Lines of credit let you draw and repay repeatedly, and come in three flavors, bank traditional, online revolving, and asset-backed, each priced and underwritten differently.
2026-04-23 · 9 minEquipment Financing vs Equipment Leasing: Which Is Right for Your Business?
Financing builds ownership and balance-sheet assets; leasing keeps cash free and shifts obsolescence risk. Tax treatment also differs, Section 179 on financed equipment vs operating-lease expense.
2026-04-23 · 9 minSBA 7(a) vs SBA 504: Which Loan Program Fits Your Business?
7(a) is the broad working-capital and acquisition program (up to $5M, flexible use). 504 is fixed-asset and real-estate only, delivered through a CDC partnership.
2026-04-23 · 10 min
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