revenue-based funding for e-commerce & direct-to-consumer
Revenue-Based Funding for E-Commerce & Direct-to-Consumer businesses. Built for e-commerce & direct-to-consumer cash flow.
Revenue-based funding uses your monthly business income, not your personal credit history, to determine how much capital you can access. If your register is ringing, your capital is waiting.
- Max funding
- $500K
- Term
- 3–18 months
- Time to fund
- 24 hours
- Min FICO
- 500+
The short answer
Is Revenue Funding the right fit for E-Commerce & Direct-to-Consumer businesses?
Working capital priced against gross platform revenue, Shopify, Amazon, Stripe payouts all count.
Last updated 2026-06-24
Why this fit
Common cash-flow gaps in e-commerce & direct-to-consumer. Revenue-Based Funding maps to the ones below.
These are the underwriting realities and operational pressures we see most often in this industry.
Q4 Inventory Buys
Holiday inventory orders ship in August–September and require full upfront payment to overseas manufacturers. Running out in mid-December costs more than the inventory itself.
Meta / Google Ad Scale-Up
Paid-acquisition budgets scale linearly, but platform payouts (Shopify, Stripe, Amazon) arrive on a 1–14 day delay. Working capital smooths the gap.
Amazon / Walmart Marketplace Payouts
Reserve holds and rolling 14-day payouts trap working capital exactly when you need to reinvest in inventory and ads. Revenue-based funding unlocks the float.
Representative scenario
What a typical e-commerce & direct-to-consumer revenue-based funding looks like. Numbers below are illustrative.
Your actual offer depends on your bank statement history, time in business, credit profile, and existing debt.
Rates vary by applicant. Representative example only.
Seasonality
When in the year e-commerce & direct-to-consumer businesses tend to need this capital. Time the draw, not just the deal.
Q1 (Jan–Mar)
Post-holiday inventory rebuilds and trend-research spending. Typically the lightest revenue quarter, a revolving credit line covers the trough.
Q2 (Apr–Jun)
Mother's Day and Father's Day peaks for gift-oriented categories. Opportunity to build Q4 inventory while cash flow is healthy.
Q3 (Jul–Sep)
Holiday inventory production window. The #1 borrowing season for e-commerce operators, overseas factories require full upfront payment.
Q4 (Oct–Dec)
BFCM through Christmas. 35–50% of annual revenue. Ad-spend and inventory replenishment both peak, lines of credit get heaviest usage.
Qualification
What we look for in e-commerce & direct-to-consumer files. Underwriting, in plain language.
- Minimum 6 months operating with verifiable platform revenue
- $15,000+ monthly gross revenue
- 500+ personal credit score
- Active Shopify, Amazon, Stripe, or equivalent merchant account
Other ICG products for e-commerce & direct-to-consumer
Not the right fit? Here is what else works in your industry.
Common questions
Revenue-Based Funding for e-commerce & direct-to-consumer. Honest answers, no fine print games.
QDoes gross merchandise volume count or just net payout?
We look at net payouts deposited to your bank account, that's the conservative, verifiable figure. Refunds and chargebacks are already netted out.
QCan I use funding for Meta / Google ad spend?
Yes. Paid-acquisition spend is a standard use of working capital and revenue-based funding for e-commerce operators.
QDo you fund Amazon FBA sellers?
Yes. Amazon FBA, FBM, and hybrid sellers all qualify. We're familiar with rolling-reserve mechanics and underwrite with them in mind.
QDoes applying affect my credit score?
No. We perform a soft credit inquiry during the initial review, which does not impact your credit score. A hard pull may occur only after you accept a funding offer.
QHow is the repayment amount determined?
Repayment is based on a percentage of your daily or weekly revenue. The exact amount is fixed at the time of funding so you always know what to expect.
QCan I pay off early?
Yes. Many of our revenue-based funding agreements allow early payoff with a discount on the remaining factor rate balance.
Revenue-Based Funding for other industries
Where else this works. One product, many verticals.
Ready when you are
Ready to fund your e-commerce & direct-to-consumer business? 24 hours to fund.
Quick application. Soft credit pull only. Real human review.